Welcome. We are formascope. An independent branding agency which creates commercially successful brands.
our latest scope
The best thing about gin is its focus on smooth herbal notes, mainly juniper, and it makes a good sip feel like a refreshing breath of winter air. The great-looking Oski Gin puts the spotlight on herbs from Armenia, and it’s apparently the first to make use of the country’s prized mountain thyme.
The small-batch brand takes its name from the Armenian word for “gold,” so the design deserved a special, sophisticated touch. formascope agency nailed the brief with a low-key yet highbrow aesthetic, accenting simple black text on white paper with bands of coppery metal and grassy green sustainable paper. We’re especially into the funky wordmark, a blend of upper and lowercase san serif text elegant enough to look seamless.
In August 2023, a team, including Lars Harmsen, Markus Lange, and Rene Wawrzkiewicz, embarked on a journey from Tbilisi, Georgia, to Yerevan, Armenia. Along the way, they delved into the studios of numerous designers and artists, and our studio was not an exception. We extend our sincere gratitude for their tremendous efforts and dedication.
As the year draws to a close, we’re excited to share that we’ve secured the #6 spot among independent agencies in ADCE’s Creative Rankings, highlighting the best European countries, agencies and studios of the year.
Notably, beginning this year, ADCE has merged with The One Club for Creativity. Points earned in the ADCE European Rankings will contribute to The One Club’s Global Creative Rankings, making it industry’s foremost global ranking for countries, agencies, brands, work, and creative professionals.
We have been shortlisted for the 2023 Epica Awards with the brand identity created for a Canadian company.
Founded in 1987, the Epica Awards jury has been exclusively composed of editors and senior reporters from the world’s leading titles covering creativity and communications.
From day one, our studio has been dedicated to crafting commercially successful projects for our clients. It's rewarding that our work is not only appreciated by clients and consumers but also recognized within the professional community. We take pride in our small yet exceptional team.
We achieved a significant milestone by winning the first Art Directors Club of Europe for Armenia, securing both Silver and Bronze awards.
That’s it! The Ad Black Sea 2023 is over, but the emotions it stirred are still very much alive. Now it's time to evaluate the results:
Gold - oski gin - Visual Craft / Art Direction
Silver - ootelie artisan sourdough bakery - Design & Branding / Corporate & Brand Identity
Bronze - prawtein raw pet food - Design & Branding / Packaging
Bronze - less platform - Design & Branding / Corporate & Brand Identity
We are thrilled to announce that our agency has emerged victorious at the prestigious Dieline Awards! It's a tremendous honor to be recognized among the industry's best and brightest. Our team's dedication and creativity have paid off, and we couldn't be prouder!
Logos. Why do some of them stick and others don't? Also, how do you go about them knowing they can make or break a brand's image? And most importantly, how do you make your brand's face both modern yet timeless? These are the questions that every graphic designer thinks of at some point in their creative endeavors.
Made with multiple materials and printing processes, labels play a crucial role in the spirits sector and rely heavily on design. They can also be a potent vector for technology. First published in the spring 2023 issue of Formes de Luxe, they round up the latest trends in the sector of spirits labels.
FAB News is a part of adFAB Media Group, which also run The FAB Awards. Food & Beverage News is an editorially led publication that covers all stories and topics pertaining to the food and beverage industry.
We’re proud to say that we’ve won awards for all four projects we entered! 1 x gold, 2 x silver, 1 x bronze
According to Global agency ranking by World Brand Design Society which represents the most awarded and leading agencies in the field of consumer and corporate brand design in the world we are #16 this year!!!
gráffica.info is a medium dedicated exclusively to the world of design, and especially to the field of graphic design, creativity and visual culture.
“Did you unravel the mystery of the logo? Let us give you a hint: Quantitative and qualitative methodologies. The quantitative one represents a data collection method that gathers and analyzes information from a large number of respondents. On the other hand, the qualitative method seeks to convey people’s thoughts and feelings that might influence their behavior.”
‘‘The Yerevan-based brand agency created a label design of 7 layers to deliver the depth and value of OSKI, which translates to ‘gold’ representing purity’’
We have been shortlisted for the 2022 Epica Awards with our packaging for Prawtein in Packaging Design category!
Founded in 1987, the Epica Awards jury has been exclusively composed of editors and senior reporters from the world’s leading titles covering creativity and communications.
“"According to the Oxford Advanced Learner’s Dictionary, glue is a “sticky substance that is used for joining things together.” Yet, the agency’s creatives had other thing in mind when thinking about it: How about explaining the “law of adhesiveness” through gravity? But what could possibly glue and gravity have in common? As per the agency, there is a place — call it a common ground, if you want — where both of these can manifest: Gravix.”
“Simple shapes and content are utilized to create a unified identity for a diversified modern gourmet food market.”
We won 3 bronzes in World Brand Design Awards. From the hundreds of entries only 94 works were selected for an award. Thanks WBDA and congratulations to everyone.
Published by TASCHEN, The Package Design Book is the ultimate packaging design book, featuring over 500 winning works from the world’s leading packaging design competition. Our branding for Gastropolis has been included in Package Design Book , which is a very special addition to our bookshelf.
We are thrilled to share that our team has been recognized with Dieline Awards for our work Prawtein.
Pretty happy to pick up second place in Pets Category.
Awards were judged across five criteria - creativity, marketability, innovation, execution, and on-pack branding, ultimately going through two rounds of rigorous critique and appraisal.
Cheers Dieline and congrats to all the winners!
Packaging of the World presents the top 10 posts for the month of November 2019 and our packaging for Raw Grow dried fruits have been included here.
Our branding for Gastropolis Food Market is still publising in magazines and getting positive feedback from all over the world.
This time it has been published in IdN, an international graphic design magazine based in Hong Kong.
“There’s something non-coffee-ish about this particular design that makes it especially refreshing. While it doesn’t point directly to origin, or to the name of the coffee, it does instead take inspiration from the coffee’s end result - the finished drink - with a strong focus on the artwork itself.”
World Brand Design Society league table ranking represents the top 50 most awarded creative agencies and designers in the field of consumer and corporate brand design. This data has been independently curated from the Notable Agencies and Works, now called the World Brand Design Awards. This is the first global league ranking dedicated to the consumer and corporate brand design, we hope it’s as insightful as it is inspiring.
The book highlights some of the most delightful packaging design work for what the U.N. Food and Agriculture Organisation deems ‘the most consumed beverage in the world after water’. Our work Mirage Arabica Coffee have been included here.
We are very excited to announce the news that we won bronze in the European Design Awards 2019! Our work for Gastropolis Food Market is one of the best among the record number of submissions.
Our Pentawards winning work was featured in @etapes, France's largest design and visual culture magazine. Merci beaucoup, @etapes!
“Your pets will be the chicest on the block with Prawtein, a line of natural, raw food for pets. The minimalist design by Formascope has some super charming elements, like the animated wagging tail on the logomark, making for a playful pet brand.”
“During this week’s #ThrowBrandThursday, we will get inside the minds of the creatives at formascope design, only to see what was in their heads when they contoured the looks of this professional line of sauces.”